Mara Hair Studio

Branding & Identity   Web Design    Print Design

Located in historic downtown Fairfax, Virginia, Mara is among the top hair studios in the Washington, DC region. I worked with founder Jana Klavina to create an identity system that references her Latvian background with a modern twist.

Photo of ambient sparks with Mara logoMara logo and pattern

The primary mark and patterns are based on a traditional Latvian symbol called the Mara Cross, from which studio derives its name.

business cardMenuGift card

Jana needed an elegant but simple web experience for Mara studio customers, so I designed and developed a responsive single-page website. The site highlighted client testimonials and images, emphasizing the personal aspect of the brand and the emotional connection clients have with Mara.

Mara website homepageMara website detailMara website mobile detail

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